POPPY STRATEGIES

This client is a tech-savvy consultant with a heavy-hitter roster of clients across movements. This logo had to fit into the tech and AI space, while also appealing to reproductive justice organizations.

We worked through a few concepts with nods to Ukraine and geometric flowers. We hit the target with a bold font and hand-drawn flower image that work in tandem or together.

MUST-HAVES: Modern but beautiful, yellow color, floral but not overtly feminine, resonate with multiple audiences: tech and reproductive justice

DELIVERABLES: Logo, brand colors, website

Ruby is a total joy to work with. She had a sharp instinct for my vision and was thoughtful and patient through every round of ideation and edits. She brought my brand to life and I'm so grateful to her for it! I’d work with her again in a heartbeat.” —CLIENT

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