POPPY STRATEGIES

This client is a tech-savvy consultant with a heavy-hitter roster of clients across movements. This logo had to fit into the tech and AI space, while also appealing to reproductive justice organizations.

We worked through a few concepts with nods to Ukraine and geometric flowers. We hit the target with a bold font and hand-drawn flower image that work in tandem or together.

MUST-HAVES: Modern but beautiful, yellow color, floral but not overtly feminine, resonate with multiple audiences: tech and reproductive justice

DELIVERABLES: Logo, brand colors, website